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General and Professional Education
4/2011 pp. 18-22

Технологические аспекты формирования межкультурной компетенции будущих специалистов по связям с общественностью


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Abstract

The article considers the principles of intercultural communication competence of future professionals in public relations. The author presents some aspects of the developed educational technology of forming intercultural communication competence of future professionals in public relations. Pedagogical conditions of the technology realization are shown.

Key words

intercultural competence, public relations, educational technology